See exactly where your energy goes
Purely Insights half-hourly monitoring, MOP/MAM/DC services, smart meter rollout, anomaly detection.
Stop buying energy at a single point in time
A traditional fixed contract locks your entire volume to one price on one day. If the market falls the next week, you pay the higher rate for the full term. Purely Flex breaks your annual volume into smaller tranches purchased across multiple market windows, spreading your price risk and capturing lower average costs over the contract period.
Our dedicated trading desk monitors forward curves, geopolitical signals, storage levels, and weather patterns daily. When conditions meet your pre-agreed parameters, we execute trades on your behalf and log every transaction in real time on the Purely Flex platform. You see exactly what was bought, when, at what price, and how it compares to the market benchmark.
The platform also delivers weekly market intelligence briefings, quarterly strategy reviews, and annual performance reports showing the saving achieved versus a fixed-price alternative. For board-scrutinised procurement teams, this level of transparency is essential.
How it works
Set risk parameters
We work with your procurement and finance teams to define your budget ceiling, target price, maximum open volume, and trading window. These parameters form your personalised purchasing mandate.
Monitor and trade
Our trading desk watches the market continuously. When prices hit your trigger levels or market conditions align with your strategy, we purchase tranches within your mandate and record every trade on the platform.
Review and optimise
Quarterly reviews assess performance against benchmarks. We adjust your strategy based on market outlook, consumption changes, and lessons learned from the previous period.
Benefits
Lower average cost
Spreading purchases across multiple market windows statistically reduces your average unit rate compared to a single fixed-price purchase. Our clients typically save 8 to 15 percent versus fixed equivalents.
Defined risk management
Budget ceilings and maximum open volume limits mean you never exceed your worst-case cost. If the market moves against you, your exposure is capped at a level your finance team has approved.
Full transparency
Every trade is logged with timestamp, volume, price, and market context. No hidden margins, no opaque bundling. You see the wholesale cost and our management fee separately.
Weekly market intelligence
Our analysts publish a weekly briefing covering forward curve movements, storage data, LNG cargo arrivals, and geopolitical risk factors affecting UK wholesale prices. You can also track prices yourself on our live market data tool.
Dedicated trading desk
A named trader manages your account and is available during market hours to discuss strategy adjustments, upcoming opportunities, or unusual market events.
Mobile and desktop access
The Purely Flex platform works on any device. Check your purchased position, open volume, and current market prices from your phone, tablet, or desktop at any time.
Live wholesale prices
See the same day-ahead and forward curve data our trading desk monitors, updated throughout the trading day.
View market data →Who it's for
Businesses spending over 500k on energy
Flexible purchasing delivers meaningful savings at scale. We typically recommend Purely Flex for businesses with annual energy spend exceeding half a million pounds.
Procurement teams seeking control
Teams that want visibility of wholesale markets, involvement in purchasing decisions, and auditable evidence of the strategy behind their energy costs.
Board-scrutinised organisations
Businesses where energy costs are a material budget line reviewed at board level and where procurement must demonstrate value, process, and governance.
Get a quote for flexible purchasing
Share your annual consumption and current contract details. We will model the potential saving from a flex strategy within five working days.