1. Introduction
These Terms and Conditions (Terms) govern the relationship between Purely Energy Ltd (Purely Energy, we, us) and any business or organisation (you, your, the Customer) that requests a quotation, signs a Letter of Authority, or otherwise instructs us to provide brokerage or advisory services in relation to UK commercial energy supply.
By submitting a quote request, signing a Letter of Authority, accepting a written quotation from us, or using this website, you confirm that you have read, understood and agree to be bound by these Terms. If you do not accept these Terms, you must not engage our services.
2. Who we are
Purely Energy Ltd is a private limited company registered in England and Wales (company number 13393163), VAT number 449820074, with its registered office at 810 Sterling House, Mandarin Court, Warrington, England, WA1 1GG.
We are an independent commercial energy broker and Third-Party Intermediary (TPI). We are not a licensed energy supplier and we do not generate, transport or sell energy. Our role is to arrange supply contracts between you and licensed energy suppliers, and to provide related advisory, monitoring and metering services.
We hold the following accreditations: B-Corp Certified, ISO 9001:2015 Quality Management, Elexon NHH qualified for MOP / DA / DC services, and Real Living Wage Employer.
3. Definitions and interpretation
In these Terms the following definitions apply:
- Letter of Authority or LoA: a written authority from you that allows us to obtain information from your current and prospective suppliers and network operators on your behalf.
- Supplier: a licensed gas, electricity or water supplier on our panel.
- Supply Contract: a contract for the supply of energy or water entered into directly between you and a Supplier.
- Quotation: an indicative or binding price offered by a Supplier and presented to you by us.
- Microbusiness: a business meeting the definition set out in Ofgem's Standard Licence Condition 7A (broadly, fewer than ten employees, annual turnover under £2 million, or consumption under 100,000 kWh of electricity or 293,000 kWh of gas).
- Working Day: any day other than a Saturday, Sunday or English bank holiday.
References to legislation include any subordinate legislation made under it and include all amendments and re-enactments. Headings are for convenience only.
4. Our role as a broker
We act as your introducer to Suppliers. We are not a party to any Supply Contract you enter into and we do not assume the obligations of a Supplier. The Supply Contract is a separate legal agreement between you and the relevant Supplier and is governed by the Supplier's own terms.
We follow Ofgem's expectations of Third-Party Intermediaries set out in Standard Licence Condition 0A and Ofgem's published guidance on broker conduct. We do not accept inducements that compromise the impartiality of the advice we provide.
Our services may include: market analysis, supplier panel tendering, contract negotiation, contract management, bill validation, non-commodity cost forecasting, metering services under our Elexon NHH accreditation, and energy monitoring through our Purely Insights platform.
5. Letter of Authority
Before we can obtain consumption data, contract end dates, MPAN or MPRN information or supplier rates on your behalf, you must sign a Letter of Authority. The LoA is non-exclusive, can be revoked by you at any time in writing, and expires after the period stated on its face (typically twelve months unless otherwise agreed).
Signing a Letter of Authority does not commit you to any Supply Contract, and does not authorise us to switch your supply or sign a Supply Contract on your behalf without your separate written instruction.
6. Quotations
Quotations we present to you are based on information you (or your existing Supplier) have provided. Indicative Quotations may be withdrawn or revised at any time before you accept them and are subject to credit checks and Supplier acceptance.
Wholesale energy prices change continuously. A binding Quotation will state the period for which it is held open by the Supplier (usually a matter of hours or one Working Day). We are not responsible for changes in wholesale prices that occur between the time we present a Quotation and the time you instruct us to proceed.
Every Quotation we present shows, separately, the wholesale price, applicable non-commodity costs, the Supplier's margin and our brokerage fee, in line with our commitment to commission transparency.
7. Contract conclusion
A Supply Contract is concluded when you (or someone with authority to bind your business) accepts a binding Quotation in writing or by signed contract documentation, the Supplier accepts your application, and any required credit checks and objection resolution have completed.
Once a Supply Contract is concluded, the contractual relationship for the supply of energy is between you and the Supplier. Our role from that point is one of ongoing advisory, account management and bill validation, as agreed.
8. Our fees and commission
Where a Supply Contract has been arranged through us, the Supplier typically pays us a commission. The commission is shown to you on the face of the Quotation, expressed in pence per kWh and converted into a total annualised figure based on your forecast consumption, before you sign.
We do not accept undisclosed uplifts, retrospective rebates, kickbacks, or any payment that is not visible to you on the Quotation. Our commission is the only fee we earn for arranging the Supply Contract unless we have separately agreed an advisory or retainer fee with you in writing.
If your consumption materially differs from the forecast used to calculate our commission, the Supplier may reconcile the commission paid to us at the end of the contract. We will not seek any additional payment from you in that scenario.
9. Your obligations
When engaging our services, you confirm that:
- You have authority to sign a Letter of Authority and to enter into a Supply Contract on behalf of the legal entity you represent.
- The information you provide to us is accurate, complete and not misleading.
- You will provide reasonable access to premises, meters and data to the extent required for a Supply Contract, meter installation, meter reading or maintenance.
- You will pay invoices issued by your Supplier in accordance with the payment terms of your Supply Contract.
- You will inform us promptly of any material change to your business, sites, ownership, consumption profile or contact details that could affect the Quotations or contracts we arrange.
10. Microbusiness rights
If your business meets Ofgem's Microbusiness definition, additional protections apply. These include a fourteen-day cooling-off period for contracts entered into over the telephone, simpler contract summaries, and access to the Energy Ombudsman for unresolved disputes.
Where you are a Microbusiness we will provide a written statement of the contract's principal terms (rate, contract start and end date, exit fees if any, and our brokerage fee) before you commit. You may withdraw within the cooling-off period without charge by writing to us at the address in section 23.
11. Confidentiality and data protection
We treat the information you share with us in confidence and do not disclose it to any third party except: (a) Suppliers and network operators where necessary to obtain a Quotation or arrange a Supply Contract; (b) where required by law, regulation or a competent authority; or (c) where we have obtained your prior written consent.
We process personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and our Privacy Policy. We are registered with the Information Commissioner's Office.
12. Use of this website
You may use our website only for lawful purposes. You must not:
- Use the website in any way that breaches applicable local, national or international law.
- Attempt to gain unauthorised access to our systems, servers or databases.
- Transmit any material that is defamatory, offensive or otherwise objectionable.
- Use automated tools to scrape, crawl or extract data from this website without our prior written consent.
13. Market data disclaimer
This website displays UK wholesale energy market data, forward curves, indicative non-commodity rates and related commentary. The data is provided for general information and is sourced from licensed feeds, public regulator publications, and our own analysis.
The data is not financial advice and must not be relied upon for trading or investment decisions. While we take reasonable steps to ensure accuracy, we make no warranties as to the completeness, reliability or timeliness of any market data shown. Prices and forecasts are indicative; the rate available to your business depends on your meter, consumption and credit profile, and is only confirmed once a Supplier issues a Quotation against a Letter of Authority.
14. Intellectual property
All content on this website, including text, graphics, logos, images, charts, software and the Purely Insights platform, is owned by Purely Energy Ltd or its licensors and is protected by UK and international copyright, trade mark and database-right law.
You may view, print and download extracts for personal or internal business reference. You may not reproduce, distribute, publish, modify, sell or create derivative works from any part of the website without our prior written consent.
15. Liability
Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Subject to the paragraph above, our total aggregate liability to you under or in connection with these Terms, whether arising in contract, tort (including negligence), breach of statutory duty or otherwise, shall not exceed the total commission and fees we have received from or in respect of you in the twelve months immediately preceding the event giving rise to the claim.
We shall not be liable for: (a) loss of profit, revenue or anticipated savings; (b) loss of contracts or business opportunity; (c) loss of goodwill or reputation; or (d) any indirect or consequential loss, in each case howsoever arising.
We are not liable for the acts or omissions of any Supplier, network operator, metering agent or other third party. Disputes under a Supply Contract must be raised with the relevant Supplier in the first instance.
16. Indemnity
You agree to indemnify and hold us harmless against all claims, losses, damages, costs (including reasonable legal fees) and liabilities arising out of or in connection with: (a) any breach by you of these Terms; (b) any inaccurate or incomplete information you have provided; or (c) any act or omission by you that causes a Supplier to terminate or amend a Supply Contract.
17. Termination
Either party may terminate the engagement under these Terms at any time by written notice to the other. Termination does not affect any Letter of Authority, Quotation, Supply Contract or accrued rights and obligations existing at the date of termination, which remain in force.
We may suspend or terminate your access to the website immediately if we reasonably believe you are in breach of these Terms or are using the website to harm us, our customers or other third parties.
18. Force majeure
Neither party is liable for any failure or delay in performing its obligations under these Terms to the extent that the failure or delay is caused by an event beyond its reasonable control, including acts of God, war, terrorism, civil unrest, strike action, network outages, regulatory intervention or pandemic. The affected party will give prompt written notice and use reasonable endeavours to mitigate the effect.
19. Notices
Any notice given under these Terms must be in writing and sent to: in our case, Purely Energy Ltd, 810 Sterling House, Mandarin Court, Warrington WA1 1GG, or by email to info@purelyenergy.co.uk; in your case, the postal or email address you have provided to us. Notices are deemed received on the next Working Day after sending by email, or three Working Days after posting by first-class mail.
20. Variation and assignment
We may update these Terms from time to time to reflect changes in law, regulation or how we operate. The current version will always be on this page with an updated revision date and version number. Continued use of our services after changes are posted constitutes acceptance of the revised Terms.
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to a successor entity on reasonable written notice.
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions remain in full force and effect. No failure or delay by either party in exercising a right operates as a waiver.
These Terms do not confer any right on any person who is not a party to them under the Contracts (Rights of Third Parties) Act 1999.
21. Governing law and jurisdiction
These Terms and any non-contractual obligations arising out of or in connection with them are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction to resolve any dispute, save that we may bring proceedings in any jurisdiction in which you carry on business in order to enforce a money judgment.
22. Complaints and the Energy Ombudsman
If you have a complaint about our services, please contact us using the details in section 23. We will acknowledge your complaint within five Working Days and aim to resolve it within eight weeks.
If your complaint is unresolved after eight weeks, or if we issue a deadlock letter sooner, you may refer it free of charge to the Energy Ombudsman, an independent dispute resolution scheme. Full details are in our Complaints Procedure.
23. Contact
If you have any questions about these Terms, please contact us:
Purely Energy Ltd
810 Sterling House, Mandarin Court, Warrington WA1 1GG
Other terms that may apply
Customers using our flexible energy trading product (Purely Flex) are subject to additional terms covering the trading mandate, risk acknowledgement and reporting cadence.
